Prathivadhi Bhayankara Sreenivas (22 September 1930 – 14 April 2013) widely known as P. B. Sreenivas was an Indian playback singer, composer, harmonium player, lyricist, littérateur, and poet known for his works in South cinema, and Bollywood. His major chunk of work has been in Kannada, Tamil, and Telugu languages. He has garnered the Kannada Rajyotsava Prashasti, the Tamil Kalaimamani Award, and the Madhavapeddi Satyam Award by the Andhra Siva Foundation, for his contributions to music and cinema. In his honor, Sri Kala Sudha Telugu Association of Chennai, instituted the P. B. Sreenivas Mahapurush Award to honor veteran singers.