New Mexico Airlines was an American commuter airline brand founded by Pacific Air Holdings to operate flights in New Mexico after the airline was awarded an Essential Air Service contract to serve Hobbs and Carlsbad, New Mexico. The airline started flights on July 1, 2007, and uses the airline identifiers and call signs of its parent company Pacific Wings. Despite having "New Mexico" in the name, the brand was actually headquartered in Mesa, Arizona, in metropolitan Phoenix.