The Missouri Lifestyle Journalism Awards were first awarded in 1960 as the Penney-Missouri Awards to recognize women's pages that covered topics other than society, club, and fashion news, and that also covered such topics as lifestyle and consumer affairs. The Penney-Missouri Awards were often described as the "Pulitzer Prize of feature writing". They were the only nationwide recognition specifically for women's page journalists, at a time when few women had other opportunities to write or edit for newspapers. The annual awards appear to have been last given in 2008.