services
| - Visioning, master planning, architecture, design, story-planning, text writing, content research, financial sustainability, brief writing, facilitating workshops, consultation, and working with funders. (en)
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has abstract
| - Metaphor is a London-based global design firm. Founded in 2000 by Stephen Greenberg and Rachel Morris, Metaphor specializes in the re-presentation of museums, palaces, forts, landscapes, and country houses through master planning and design. Over the last 50 years, as museology has developed, museum professionals have become more aware of the uses of design in making museum exhibits. Metaphor’s directors, who got their start in architecture and novel writing, have developed new ways of seeing museums, breaking down the differences between exhibit and non-exhibit spaces, and emphasizing atmosphere, story-lines, and theater. Metaphor also takes a holistic view of museums, looking at everything from the big vision to the map in the visitors’ hands. (en)
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