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Medium theory is a mode of analysis that examines the ways in which particular communication media and modalities impact the specific content (messages) they are meant to convey. It Medium theory refers to a set of approaches that can be used to convey the difference in meanings of messages depending on the channel through which they are transmitted. Medium theorists argue that media are not simply channels for transmitting information between environments, but are themselves distinct social-psychological settings or environments that encourage certain types of interaction and discourage others.

Attributes	Values
rdfs:label	Medium theory (en)
rdfs:comment	Medium theory is a mode of analysis that examines the ways in which particular communication media and modalities impact the specific content (messages) they are meant to convey. It Medium theory refers to a set of approaches that can be used to convey the difference in meanings of messages depending on the channel through which they are transmitted. Medium theorists argue that media are not simply channels for transmitting information between environments, but are themselves distinct social-psychological settings or environments that encourage certain types of interaction and discourage others. (en)
dcterms:subject	Marshall McLuhan Communication theory
Wikipage page ID	9771653 (xsd:integer)
Wikipage revision ID	1105354278 (xsd:integer)
Link from a Wikipage to another Wikipage	Canada Print media Rudolf Arnheim Electronic media Modality (semiotics) Melvin Defleur Monopolies of knowledge Determinism Algorithm History of television Human senses Dependency theory Individualism Social interaction Communication studies Nation state Walter J. Ong Monopoly Marshall McLuhan Anthropology Empire and Communications Joshua Meyrowitz Social structure Media studies Communication theory Capitalism Technological determinism Religious studies Harold Innis History Jack Goody The Gutenberg Galaxy Affordance Johannes Gutenberg Marshall McLuhan Martin Luther Philosophy Plato Political economy Social media Socrates Classics Neil Postman Raymond Williams Mass production Social psychology Movable type The medium is the message Understanding Media Publicity campaign Social institutions Social role Social unit Social world Media Theory Medium of communication The Bias of Communication dbr:Sandra_Ball-Rokeach
Link from a Wikipage to an external page	http://www.imageandnarrative.be/inarchive/mediumtheory/marcleverette.htm
sameAs	Medium theory Medium theory Medium theory
dbp:wikiPageUsesTemplate	dbt:Rp dbt:Communication_studies
has abstract	Medium theory is a mode of analysis that examines the ways in which particular communication media and modalities impact the specific content (messages) they are meant to convey. It Medium theory refers to a set of approaches that can be used to convey the difference in meanings of messages depending on the channel through which they are transmitted. Medium theorists argue that media are not simply channels for transmitting information between environments, but are themselves distinct social-psychological settings or environments that encourage certain types of interaction and discourage others. Moreover, this set of approaches focuses on the distinct affordances that a given medium may possess that affects the messages that are being conveyed through it. The key assumption is that, rather than just being the means by which the communication takes place, media is a diverse set of environments that enable the communication to happen; as such, it may alter the meaning and sense of the information that is transferred through it. Accordingly, medium theory is distinct from the more generic 'media theory', the majority of which place its emphasis on the content of communication (e.g., sex and violence) rather than the medium. Joshua Meyrowitz originated the term in his 1985 book, No Sense of Place. Meyrowitz used the term to refer to the body of literature that focuses on the technological aspects of media beyond their content. It aims to look beyond the content to the medium which reveals the key to its social impact. Such works includes to those of Harold Innis, Marshall McLuhan, Walter Ong, Jack Goody, and Neil Postman, among others. Currently, medium theory occupies a marginal position within American communication and media studies. In Canada and elsewhere, the theory continues to inform studies that assess large-scale social changes that follow the adoption of a new medium. (en)
gold:hypernym	Name
prov:wasDerivedFrom	wikipedia-en:Medium_theory?oldid=1105354278&ns=0
page length (characters) of wiki page	19609 (xsd:nonNegativeInteger)
foaf:isPrimaryTopicOf	wikipedia-en:Medium_theory
is Link from a Wikipage to another Wikipage of	Joshua Meyrowitz Media ecology John Ellis (media academic) Toronto School of communication theory Medium Theory
is Wikipage redirect of	Medium Theory
is foaf:primaryTopic of	wikipedia-en:Medium_theory

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