The Little Rock–Pine Bluff media market, which encompasses the state capital and two of the largest metropolitan areas in the U.S. state of Arkansas, maintains a variety of broadcast, print and online media outlets serving the region. The Little Rock–Pine Bluff market includes 38 counties in the central, north-central and west-central portions of the state, serving a total population of 1,172,700 residents ages 12 and over as of 2021. As of September 2021, it is ranked as the 59th largest American television market by Nielsen Media Research and the 92nd largest American radio market by Nielsen Audio.