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About: McDonald's Premium line     Goto   Sponge   NotDistinct   Permalink

An Entity of Type : yago:Substance100020090, within Data Space : dbpedia.org associated with source document(s)

Type: yago:WikicatMcDonald'sFoodsyago:Food100021265yago:Matter100020827yago:PhysicalEntity100001930Bandyago:Substance100020090 New Facet based on Instances of this Class

The McDonald's Premium line is a group of products introduced by McDonald's in the spring of 2003. It includes the company's larger chicken sandwiches, its salad line, and its coffee products. The sandwiches are targeted at various demographic markets, the grilled chicken sandwiches and salads are targeted at both the female and health-conscious demographic markets. The entire line is intended to bring in a larger, more affluent, adult audience seeking better quality products.