About: Marketing mix modeling

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Marketing mix modeling (MMM) is statistical analysis such as multivariate regressions on sales and marketing time series data to estimate the impact of various marketing tactics (marketing mix) on sales and then forecast the impact of future sets of tactics. It is often used to optimize advertising mix and promotional tactics with respect to sales revenue or profit.

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rdf:type	work
rdfs:label	Marketing mix modeling (en)
rdfs:comment	Marketing mix modeling (MMM) is statistical analysis such as multivariate regressions on sales and marketing time series data to estimate the impact of various marketing tactics (marketing mix) on sales and then forecast the impact of future sets of tactics. It is often used to optimize advertising mix and promotional tactics with respect to sales revenue or profit. (en)
foaf:depiction
dcterms:subject	Marketing analytics Customer relationship management
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Wikipage revision ID	1073461073 (xsd:integer)
Link from a Wikipage to another Wikipage	Multivariate statistics NPD Group Time series Booz Allen Hamilton Brand awareness Publicity Sales Brand Brand loyalty Shopper marketing Strategic Management Demand chain Marketing plan Marketing Marketing research Media weight Marketing analytics Line fitting E. Jerome McCarthy Forrester Research Customer relationship management Nonlinear Rate of return Regression analysis Insert (print advertising) Advertising adstock Econometric model Econometrics Direct mail Marketing mix Gross rating point IRI (company) Seasonality Consumer packaged goods Return on modeling effort Sensitivity analysis Marketing Effectiveness Marketing Management Marketing Plan Marketing Strategy Nielsen Company Return on Investment Return on Marketing Investment Product development Strategic Planning Radio advertising Marketing ROI Television advertising Consumer switching Neil Borden dbr:Bottom_Line_Analytics dbr:Gain_Theory
Link from a Wikipage to an external page	https://web.archive.org/web/20120813035903/http:/faculty.fuqua.duke.edu/~mela/bio/papers/Ataman_Mela_Van_Heerde_2006.pdf http://www.thehindubusinessline.com/catalyst/2007/05/24/stories/2007052400080200.htm%7Ctitle=Get
sameAs	Marketing mix modeling Marketing mix modeling Marketing mix modeling
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has abstract	Marketing mix modeling (MMM) is statistical analysis such as multivariate regressions on sales and marketing time series data to estimate the impact of various marketing tactics (marketing mix) on sales and then forecast the impact of future sets of tactics. It is often used to optimize advertising mix and promotional tactics with respect to sales revenue or profit. The techniques were developed by econometricians and were first applied to consumer packaged goods, since manufacturers of those goods had access to accurate data on sales and marketing support. Improved availability of data, massively greater computing power, and the pressure to measure and optimize marketing spend has driven the explosion in popularity as a marketing tool. In recent times MMM has found acceptance as a trustworthy marketing tool among the major consumer marketing companies. (en)
gold:hypernym	Analysis
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is Link from a Wikipage to another Wikipage of	Customer lifetime value Brand Brand equity Demand chain Media weight Gary Lilien 4INFO Analytics Churn rate List of Portuguese wine grape varieties Push–pull strategy MMM Mass-Observation Marketing Mix Modeling Market Mix Modeling

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