Margarita "Maita" Favis Gomez (May 23, 1947 – July 12, 2012) was a Filipino scholar, activist, and beauty queen. In 1967 she won the Miss Philippines–World beauty pageant and went on to represent the country in the Miss World contest. She later became a political, economic, and women's rights advocate, and was active in the Makabayan political movement in the 1980s.