The third season of the American television drama series Mad Men premiered on August 16, 2009 and concluded on November 8, 2009. It consisted of thirteen episodes, each running approximately 48 minutes in length. AMC broadcast the third season on Sundays at 10:00 pm in the United States. Season three takes place six months after the conclusion of the second season (roughly April/May 1963) and ends on December 16, 1963. It covers the end of Kennedy's "Camelot era" in the country, and chronicles the characters going through immense change in their professional and personal lives.