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About: Lean consumption     Goto   Sponge   NotDistinct   Permalink

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In the fall of 2005, James P. Womack and published an article in the Harvard Business Review describing a new theory called Lean Consumption. Lean Consumption is based on Lean Manufacturing, also known as Lean Production. Lean Manufacturing was pioneered by Toyota founder Taiichi Ohno, and revolutionized and streamlined the manufacturing industry. Whereas Lean Manufacturing set out ways to streamline manufacturing processes, Lean Consumption "minimizes customers' time and effort by delivering exactly what they want when and where they want it". Processes are focused on eliminating waste, while increasing productivity, speed of operation and improving customer interaction.