KPRF (98.7 FM, "The Bomb") is a commercial classic hits radio station located in Amarillo, Texas. Its studios are located on Southwest 34th Avenue in Southwest Amarillo, and its transmitter tower is based west of the city in unincorporated Potter County, a mile west of Cadillac Ranch. This station used to be longtime Top 40/CHR station under the moniker as "Power 98 FM". KPRF's format change took effect March 2007. On March 31, 2021, KPRF flipped to classic hits, branded as "98.7 The Bomb".