KEZP (104.3 FM, "104.3 The Bridge") is an American radio station broadcasting a Christian AC format. The station is licensed to Bunkie, Louisiana and serves the Alexandria area. The station is currently owned by Stephens Media Group, through licensee SMG-Alexandria, LLC. Its studios are located in Pineville and its transmitter is in Lecompte, Louisiana. The station previously aired an oldies music format before moving to a classic hits format (as "104.3 The Tiger"), then to classic rock in 2005 and alternative rock (as "Red 104-3") on August 4, 2008.