John Augustine Hartford (February 10, 1872 – September 20, 1951) was the longtime President of the Great Atlantic and Pacific Tea Company ("A&P"), serving in that position for 35 years from 1916 until his death. His father, George Huntington Hartford (1833–1917) left the control of the company's voting stock to a trust that gave total control to John and his older brother George Ludlum Hartford (1864–1957) who served as chairman. John, who one company historian named the "Merchant Prince", ran the business operations side of the empire, while his brother George ran the financial side. Time magazine interviewed John and his brother George who were on their cover in November 1950. Time wrote that "going to the A&P was almost an American tribal rite". The Wall Street Journal in an editorial o