Hyrum W. Smith (October 16, 1943 – November 18, 2019) founded the Franklin Quest Company in 1983. Among the company's other products, Smith created the Franklin Planner and seminars on productivity development based on "principles" and other concepts. In 1997, Franklin Quest merged with Stephen R. Covey's Leadership Center to form Franklin Covey. Smith was the author of 10 Natural Laws of Successful Time and Life Management (1994) and What Matters Most (2001) as well as producing audio tapes.