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About: Harley Owners Group     Goto   Sponge   NotDistinct   Permalink

An Entity of Type : yago:SocialGroup107950920, within Data Space : dbpedia.org associated with source document(s)

Type: Thingschema:Organizationdul:Agentdul:SocialPersonagentwikidata:Q24229398Organizationyago:WikicatMotorcycleClubsyago:Abstraction100002137yago:Association108049401yago:Club108227214yago:Group100031264yago:NongovernmentalOrganization108009834yago:Organization108008335yago:WikicatInternationalNongovernmentalOrganizationsyago:YagoLegalActoryago:YagoLegalActorGeoyago:YagoPermanentlyLocatedEntityorganisationsoccer clubyago:SocialGroup107950920 New Facet based on Instances of this Class

The Harley Owners Group (HOG) is a sponsored community marketing club, operated by Harley-Davidson for enthusiasts of that brand's motorcycles. The HOG is "the grandaddy of all community-building efforts," serving to promote not just a consumer product, but a lifestyle. The HOG has also served to open new revenue streams for the company, with the production of tie-in merchandise offered to club members, numbering over one million strong, making it the largest factory-sponsored riding club in the world. The Harley-Davidson community was the prototype for the ethnographic term subculture of consumption, defined as "a distinctive subgroup of society that self-selects on the basis of a shared commitment to a particular product class, brand, or consumption activity."