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About: Green brands     Goto   Sponge   NotDistinct   Permalink

An Entity of Type : yago:WikicatSustainableProducts, within Data Space : dbpedia.org associated with source document(s)

Type: yago:Artifact100021939yago:Commodity103076708yago:Merchandise103748886yago:Object100002684yago:PhysicalEntity100001930yago:Whole100003553yago:WikicatSustainableProducts New Facet based on Instances of this Class

Green brands are those brands that consumers associate with environmental conservation and sustainable business practices. Such brands appeal to consumers who are becoming more aware of the need to protect the environment. A green brand can add a unique selling point to a product and can boost corporate image. However, if a company is found or perceived to overstate its green practices its green brand may be criticised as greenwash.