About: Great Western Garment Co.

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An Entity of Type : yago:WikicatDefunctTextileCompaniesOfCanada, within Data Space : dbpedia.org associated with source document(s)
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The Great Western Garment Company (GWG) was a Canadian denim and western wear clothing company founded in 1911 in Edmonton, Alberta by Charles A. Graham and Alexander Cameron Rutherford (the first Premier of Alberta). The company's slogan of "They wear longer because they're made stronger" suggests the clothing's intended market: farmers and working-class people. The company also appealed to a working class demographic with their affordable pricing, usually 2/3 the price of red-tab Levi's jeans.

Attributes	Values
rdf:type	Thing yago:WikicatClothingCompaniesOfCanada yago:WikicatClothingManufacturers yago:WikicatCompaniesBasedInEdmonton yago:WikicatCompaniesDisestablishedIn2004 yago:WikicatCompaniesEstablishedIn1911 yago:Abstraction100002137 yago:Business108061042 yago:Company108058098 yago:Enterprise108056231 yago:Group100031264 yago:Institution108053576 yago:Manufacturer108060446 yago:Organization108008335 yago:YagoLegalActor yago:YagoLegalActorGeo yago:YagoPermanentlyLocatedEntity album yago:SocialGroup107950920 yago:WikicatDefunctTextileCompaniesOfCanada
rdfs:label	Great Western Garment Co. (en)
rdfs:comment	The Great Western Garment Company (GWG) was a Canadian denim and western wear clothing company founded in 1911 in Edmonton, Alberta by Charles A. Graham and Alexander Cameron Rutherford (the first Premier of Alberta). The company's slogan of "They wear longer because they're made stronger" suggests the clothing's intended market: farmers and working-class people. The company also appealed to a working class demographic with their affordable pricing, usually 2/3 the price of red-tab Levi's jeans. (en)
dcterms:subject	Defunct textile companies of Canada Jeans by brand Manufacturing companies disestablished in 2004 Clothing companies of Canada Companies based in Edmonton Clothing companies established in 1911
Wikipage page ID	12158883 (xsd:integer)
Wikipage revision ID	1123608411 (xsd:integer)
Link from a Wikipage to another Wikipage	Defunct textile companies of Canada Industry (economics) Levi Strauss & Co. Denim Jeans by brand Manufacturing companies disestablished in 2004 British Commonwealth Alberta Alexander Cameron Rutherford Allies of World War II Edmonton Clothing companies of Canada Companies based in Edmonton Textile Clothing companies established in 1911 World War II Stone washing World Wars
sameAs	Great Western Garment Co. Great Western Garment Co. Great Western Garment Co. Great Western Garment Co. Great Western Garment Co.
dbp:wikiPageUsesTemplate	dbt:Canada-company-stub dbt:Authority_control dbt:Edmonton-stub dbt:Fashion-company-stub dbt:Reflist
has abstract	The Great Western Garment Company (GWG) was a Canadian denim and western wear clothing company founded in 1911 in Edmonton, Alberta by Charles A. Graham and Alexander Cameron Rutherford (the first Premier of Alberta). The company's slogan of "They wear longer because they're made stronger" suggests the clothing's intended market: farmers and working-class people. The company also appealed to a working class demographic with their affordable pricing, usually 2/3 the price of red-tab Levi's jeans. GWG provided clothing for the war effort during both World Wars. During World War II, GWG produced up to 100,000 pieces of military clothing per month for the Canadian and Allied armed forces, making it the largest clothing manufacturer in the British Commonwealth. During the 1950s, GWG's Donald Freeland developed the stone washed technique for its products, increasing the softness and flexibility of the rigid denim fabric. By the 1970s, the denim and textiles industry had fully adopted the stone-washing technique, helping to bring denim to a larger and more versatile market. In 1961, Levi Strauss acquired 75 percent of GWG, expanding these holdings to 100 percent in 1972, at a time when GWG held roughly 30 percent of the Canadian jeanswear market. Market share for the workman like quality of GWG jeans fell as designer label and fashion oriented jeans grew in popularity. By the early 1990s, the GWG brand held less than 5 percent of the Canadian market. The same conditions were impacting the market share for the Levi brand, leading to Levi Strauss closing a number of factories worldwide and taking direct control of the operations of GWG in 2002. Attempts to make the GWG brand profitable again were not successful, and the Edmonton GWG factory, along with all remaining Levi Strauss factories in North America, closed in 2004. (en)
gold:hypernym	Denim
schema:sameAs	Great Western Garment Co.
prov:wasDerivedFrom	wikipedia-en:Great_Western_Garment_Co.?oldid=1123608411&ns=0
page length (characters) of wiki page	4035 (xsd:nonNegativeInteger)
foaf:isPrimaryTopicOf	wikipedia-en:Great_Western_Garment_Co.
is Link from a Wikipage to another Wikipage of	List of denim jeans brands GWG Levi Strauss & Co. Maria Dunn (musician) Great Western Garment Company Stone washing Events of National Historic Significance The Great Western Garment Co. The Great Western Garment Company
is Wikipage redirect of	Great Western Garment Company The Great Western Garment Co. The Great Western Garment Company
is Wikipage disambiguates of	GWG
is foaf:primaryTopic of	wikipedia-en:Great_Western_Garment_Co.

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