Goods of Desire (Chinese: 住好啲; Cantonese Yale: jyu hou di) commonly known as G.O.D., is a lifestyle design and retail brand based in Hong Kong. Founded in 1996 by Douglas Young and Benjamin Lau, the brand is known for their tongue-in-cheek interpretation of Hong Kong design and culture. The English name 'G.O.D.' is a homophonic translation of the Cantonese "住好啲" (jyu hou di) , which roughly translates as "to live better".