has abstract
| - GlobalHue was a privately owned advertising agency specializing in what the firm called a culture based approach to marketing, with offices in New York City and Southfield, Michigan (Detroit). The agency provided companies with an integrated approach to marketing to ethnic-specific audiences. The agency offered full-service marketing, advertising, media planning and buying, digital, events and promotions, and public relations for blue-chip clients including Verizon Wireless, Walmart, Chrysler Group LLC, U.S. Navy, Jeep, and OneMain Financial. In 2016, amidst the lawsuits against the company, both the Detroit and New York offices were closed. (en)
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