GenArts, Inc. was a Cambridge, Massachusetts-based developer of visual effects software for the film, broadcast and advertising industries. A majority of traditional video content such as movies, commercials, television shows, newscasts and music videos included at least some special effects created in a GenArts product. GenArts created visual effects software and plugins that integrate visual effects such as glows, lightning, fire and fluids into post-production video editing software from companies like Apple, Adobe, Autodesk and The Foundry.