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About: GEICO advertising campaigns     Goto   Sponge   NotDistinct   Permalink

An Entity of Type : yago:WikicatAdvertisingCampaigns, within Data Space : dbpedia.org associated with source document(s)

Type: yago:Abstraction100002137yago:Act100030358yago:Activity100407535yago:AdvertisingCampaign100798959yago:Campaign100798245yago:Event100029378yago:PsychologicalFeature100023100yago:Work100575741yago:YagoPermanentlyLocatedEntityyago:Undertaking100795720yago:Venture100797878yago:WikicatAdvertisingCampaigns New Facet based on Instances of this Class

GEICO advertising campaigns are known for using surreal scenarios which attempt to be humorous and satirical, often featuring distinctive characters such as the company's mascot, the GEICO gecko. The advertising strategy incorporates a saturation-level amount of print (primarily mail circulars) and television parody advertisements, as well as radio advertisements. Common lines used in GEICO advertising include "15 minutes could save you 15% or more on car insurance" and "trusted for 75 years."