Fred Catona was an American entrepreneur and founder of , a direct-response advertising agency located in Blue Bell, Pennsylvania. He is generally recognized as the father of "Direct Response" radio advertising.
Fred Catona was an American entrepreneur and founder of , a direct-response advertising agency located in Blue Bell, Pennsylvania. He is generally recognized as the father of "Direct Response" radio advertising. (en)
Fred Catona was an American entrepreneur and founder of , a direct-response advertising agency located in Blue Bell, Pennsylvania. He is generally recognized as the father of "Direct Response" radio advertising. (en)