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Frank M. Bass (December 27, 1926 – December 1, 2006) was an American academic in the field of marketing research and marketing science. He was the creator of the Bass diffusion model that describes the adoption of new products and technologies by first-time buyers. He died on December 1, 2006.

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  • Frank Bass (en)
  • Frank Bass (fr)
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  • Frank M. Bass (December 27, 1926 – December 1, 2006) was an American academic in the field of marketing research and marketing science. He was the creator of the Bass diffusion model that describes the adoption of new products and technologies by first-time buyers. He died on December 1, 2006. (en)
  • Frank M. Bass (1926-1er décembre 2006) était un universitaire américain qui est reconnu comme l’un des pionniers de la science du marketing. Il a été le créateur du modèle de diffusion de Bass qui décrit l'adoption de nouveaux produits et technologies par les primo-accédants. Le modèle de diffusion de Bass est reconnu par les spécialistes du marketing et par les économistes comme étant l'un des modèles les plus largement utilisés pour établir des prévisions des ventes de nouveaux produits technologiques ou services. (fr)
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  • Frank M. Bass (en)
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  • Frank M. Bass (en)
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