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About: Formula One sponsorship liveries     Goto   Sponge   NotDistinct   Permalink

An Entity of Type : yago:Support101212519, within Data Space : dbpedia.org associated with source document(s)

Type: yago:WikicatSponsorshipsyago:Abstraction100002137yago:Act100030358yago:Activity100407535yago:Aid101207609yago:Event100029378yago:PsychologicalFeature100023100yago:YagoPermanentlyLocatedEntityyago:Sponsorship101215036yago:Support101212519 New Facet based on Instances of this Class

Formula One sponsorship liveries have been used since the 1968 season, replacing national colours. Major sponsors such as BP, Shell, and Firestone had pulled out of the sport ahead of the season, prompting the Fédération Internationale de l'Automobile to allow unrestricted sponsorship. At the 1968 South African Grand Prix, South African privateer team Team Gunston became the first Formula One team to implement sponsorship brands as a livery when they entered a private Brabham car painted in the colours of Gunston cigarettes for John Love. In the next race, the 1968 Spanish Grand Prix, Team Lotus became the first works team to follow this example, with Graham Hill's Lotus 49B entered in the red, gold and white colors of Imperial Tobacco's Gold Leaf brand. With rising costs in Formula One, s