Fondle 'Em Records was a hip hop record label founded and owned by Robert "Bobbito" Garcia from 1995 to 2001, based in New York, New York. Bobbito formed the label after realizing that the many unsigned rappers making guest appearances on The Stretch Armstrong and Bobbito Show, a program Bobbito co-hosted with DJ Stretch Armstrong on Columbia University radio station WKCR 89.9 FM, didn't have a proper outlet for their talents.