First Love is an American soap opera which ran on NBC Daytime from July 5, 1954 to December 30, 1955. The series aired at 4:15 p.m. EST, between Golden Windows and Concerning Miss Marlowe. Although the show had a strong fan following, at the time NBC had little use for developing any of their daytime shows (the first successful NBC daytime soap was not until 1963's The Doctors) and canceled First Love after a year and a half. Many cast members such as Patricia Barry, Val Dufour and Rosemary Prinz went on to become long-running daytime stars.