Emotional branding is a term used within marketing communication that refers to the practice of building brands that appeal directly to a consumer's emotional state, needs and aspirations. Emotional branding is successful when it triggers an emotional response in the consumer, that is, a desire for the advertised brand (or product) that cannot fully be rationalized. Emotional brands have a significant impact when the consumer experiences a strong and lasting attachment to the brand comparable to a feeling of bonding, companionship or love. Examples of emotional branding include the nostalgic attachment to the Kodak brand of film, bonding with the Jim Beam bourbon brand, and love for the McDonald’s brand.
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rdfs:label
| - علامات تجارية قائمة على العواطف (ar)
- Emotional branding (en)
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rdfs:comment
| - العلامات التجارية القائمة على العواطف هو مصطلح يستخدم في الاتصالات التسويقية ويشير إلى التركيز أثناء بناء العلامات التجارية على الربط بين مقترح العلامة التجارية والغرض منها واحتياجات وطموحات الأشخاص العاطفية. وهذه المنهجية المتعلقة بتسويق العلامات التجارية تضع إدراك الناس قبل نشر مواصفات و/أو مميزات المنتجات/الخدمات. (ar)
- Emotional branding is a term used within marketing communication that refers to the practice of building brands that appeal directly to a consumer's emotional state, needs and aspirations. Emotional branding is successful when it triggers an emotional response in the consumer, that is, a desire for the advertised brand (or product) that cannot fully be rationalized. Emotional brands have a significant impact when the consumer experiences a strong and lasting attachment to the brand comparable to a feeling of bonding, companionship or love. Examples of emotional branding include the nostalgic attachment to the Kodak brand of film, bonding with the Jim Beam bourbon brand, and love for the McDonald’s brand. (en)
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| - العلامات التجارية القائمة على العواطف هو مصطلح يستخدم في الاتصالات التسويقية ويشير إلى التركيز أثناء بناء العلامات التجارية على الربط بين مقترح العلامة التجارية والغرض منها واحتياجات وطموحات الأشخاص العاطفية. وهذه المنهجية المتعلقة بتسويق العلامات التجارية تضع إدراك الناس قبل نشر مواصفات و/أو مميزات المنتجات/الخدمات. (ar)
- Emotional branding is a term used within marketing communication that refers to the practice of building brands that appeal directly to a consumer's emotional state, needs and aspirations. Emotional branding is successful when it triggers an emotional response in the consumer, that is, a desire for the advertised brand (or product) that cannot fully be rationalized. Emotional brands have a significant impact when the consumer experiences a strong and lasting attachment to the brand comparable to a feeling of bonding, companionship or love. Examples of emotional branding include the nostalgic attachment to the Kodak brand of film, bonding with the Jim Beam bourbon brand, and love for the McDonald’s brand. (en)
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