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About: Elsa Gasser     Goto   Sponge   NotDistinct   Permalink

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Elsa Felicya Gasser-Pfau (1896–1967) was a Polish-born Swiss economist. After earning a PhD in Zurich in 1921, she settled in the city working as a journalist for the Neue Zürcher Zeitung. From the early 1930s, she became an advisor to Gottlieb Duttweiler, the founder of the Migros retail business. In 1948, she convinced him that the firm should introduce a self-service approach, paving the way for Switzerland's most successful supermarket chain. Today Gasser is considered to be responsible for the introduction of supermarkets in Switzerland.