Deviance regulation theory (DRT) posits that people choose to stray from social norms in socially attractive ways as well as avoiding socially unattractive behaviors that stray from social norms. These actions are all performed in an effort to preserve a constructive private and public self-image. DRT was proposed by Hart Blanton at the University of Albany in 2003 and has various applications in behavior change including alcohol interventions, inducing creativity, and other uses that are briefly mentioned below. Limitations to this theory have yet to be discovered but with future research Blanton and Christie are sure that boundaries are to be found.
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