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Demographic profiling is a form of demographic analysis used by marketers so that they may be as efficient as possible with advertising products or services and identifying any possible gaps in their marketing strategy. Demographic profiling can even be referred to as a euphemism for industrial espionage. By targeting certain groups who are more likely to be interested in what is being sold, a company can efficiently expend advertising resources so that they may garner the maximum number of sales. This is a more direct tactic than simply advertising on the basis that anyone is a potential consumer of a product; while this may be true, it does not capitalise on the increased returns that more specific marketing will bring. Traditional demographic profiling has been centered around gathering

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rdf:type	Thing yago:Abstraction100002137 yago:Cognition100023271 yago:Datum105816622 yago:Demographic106022076 yago:Information105816287 yago:PsychologicalFeature100023100 yago:Statistic106021499 yago:WikicatDemographics
rdfs:label	Demographic profile (en)
rdfs:comment	Demographic profiling is a form of demographic analysis used by marketers so that they may be as efficient as possible with advertising products or services and identifying any possible gaps in their marketing strategy. Demographic profiling can even be referred to as a euphemism for industrial espionage. By targeting certain groups who are more likely to be interested in what is being sold, a company can efficiently expend advertising resources so that they may garner the maximum number of sales. This is a more direct tactic than simply advertising on the basis that anyone is a potential consumer of a product; while this may be true, it does not capitalise on the increased returns that more specific marketing will bring. Traditional demographic profiling has been centered around gathering (en)
dcterms:subject	Market research Marketing Marketing strategy Market segmentation Demographics
Wikipage page ID	187101 (xsd:integer)
Wikipage revision ID	1123509585 (xsd:integer)
Link from a Wikipage to another Wikipage	Demographics of China Demographics of India Demography Geodemography Demographic analysis Population pyramid Mass marketing Market research Digital footprint Marketing Marketing strategy Elderly Market segmentation Demographics Market segmentation Human sex ratio Industrial espionage Niche market Target market Precision marketing Psychographic Psychological development Population profiling
Link from a Wikipage to an external page	https://www.census.gov
sameAs	Demographic profile Demographic profile Demographic profile Demographic profile Demographic profile Demographic profile Demographic profile
dbp:wikiPageUsesTemplate	dbt:Authority_control dbt:More_citations_needed dbt:More_footnotes dbt:Multiple_issues dbt:Original_research dbt:Reflist dbt:Short_description dbt:Unreliable_source%3F dbt:Copyedit
has abstract	Demographic profiling is a form of demographic analysis used by marketers so that they may be as efficient as possible with advertising products or services and identifying any possible gaps in their marketing strategy. Demographic profiling can even be referred to as a euphemism for industrial espionage. By targeting certain groups who are more likely to be interested in what is being sold, a company can efficiently expend advertising resources so that they may garner the maximum number of sales. This is a more direct tactic than simply advertising on the basis that anyone is a potential consumer of a product; while this may be true, it does not capitalise on the increased returns that more specific marketing will bring. Traditional demographic profiling has been centered around gathering information on large groups of people in order to identify common trends. Trends such as, but not limited to: changes in total population and changes in the composition of the population over a period of time. These trends could promote change in services to a certain portion of the population, in people such as children, elderly, and the working-age population. They can be identified through surveys, in-store purchase information, census data, and so on. New ways are also in the works of collecting and using information for Demographic Profiling, Such approaches that have been used are, target-sampling, quota-sampling, and even door-to-door screening. (en)
gold:hypernym	Term
prov:wasDerivedFrom	wikipedia-en:Demographic_profile?oldid=1123509585&ns=0
page length (characters) of wiki page	19629 (xsd:nonNegativeInteger)
foaf:isPrimaryTopicOf	wikipedia-en:Demographic_profile
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