• Facets (new session)
• Description
• Metadata
• Settings
  • Rule: ActivityStreamsMapasEquivalentb3sb3sifpdbprdf-labelfacetshttp://dbpedia.org/resource/inference/rules/dbpedia#http://dbpedia.org/resource/inference/rules/opencyc#http://dbpedia.org/resource/inference/rules/umbel#http://dbpedia.org/resource/inference/rules/yago#http://dbpedia.org/schema/property_rules#http://www.ontologyportal.org/inference/rules/SUMO#http://www.ontologyportal.org/inference/rules/WordNet#http://www.w3.org/2002/07/owl#ldpoplwebskos-transurn:det:rdf:labelvirtrdf-labelvirtrdf-urlNone
    
  • Inverse Functional Properties: Disabled (fastest) Apply to subjects only Apply to objects only Apply to both subjects and objects
  • "Same As": Disabled (fastest) Apply to subjects only Apply to objects only Apply to both subjects and objects (recommended) Apply to subjects, objects and predicates (not recommended on big datasets) Apply to predicates only (special use cases only)

About: Decoupling (advertising)     Goto   Sponge   NotDistinct   Permalink

An Entity of Type : owl:Thing, within Data Space : dbpedia.org associated with source document(s)

Decoupling, in advertising, occurs when services that were previously subcontracted by advertising agencies are purchased directly from suppliers. Decoupling is part of the unbundling of the services previously provided by traditional full service advertising agencies, which originally began with the creation of standalone media buying agencies such as Zenith from Saatchi & Saatchi Group in the 1980s and Mindshare from WPP Group in the 1990s. For the same reasons as media (focus, economies of scale and dedicated software) press production and digital production are now increasingly handled by standalone production agencies, which trade direct with advertisers and not through their advertising agencies.