About: Customer data

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Customer data or consumer data refers to all personal, behavioural, and demographic data that is collected by marketing companies and departments from their customer base.To some extent, data collection from customers intrudes into customer privacy, the exact limits to the type and amount of data collected need to be regulated. The data collected is processed in customer analytics. The data collection is thus aimed at insights into customer behaviour (buying decisions, etc.) and, eventually, profit maximization by consolidation and expansion of the customer base.

Attributes	Values
rdfs:label	Customer data (en)
rdfs:comment	Customer data or consumer data refers to all personal, behavioural, and demographic data that is collected by marketing companies and departments from their customer base.To some extent, data collection from customers intrudes into customer privacy, the exact limits to the type and amount of data collected need to be regulated. The data collected is processed in customer analytics. The data collection is thus aimed at insights into customer behaviour (buying decisions, etc.) and, eventually, profit maximization by consolidation and expansion of the customer base. (en)
dcterms:subject	Customer relationship management
Wikipage page ID	58153224 (xsd:integer)
Wikipage revision ID	995856908 (xsd:integer)
Link from a Wikipage to another Wikipage	Behaviorism Psychographics Buying decision Demographic Customer analytics Customer data management Customer data platform Customer intelligence Customer satisfaction Click-through rate Data collection Customer privacy Customer satisfaction research Customer relationship management Audience measurement Abandonment rate Customer data integration Market research Profit maximization Personal identifier Online survey Customer behaviour Customer research
sameAs	Customer data Customer data
dbp:wikiPageUsesTemplate	dbt:Colbegin dbt:Colend dbt:Multiple_issues dbt:Notability dbt:Refimprove dbt:Reflist dbt:Marketing-stub
has abstract	Customer data or consumer data refers to all personal, behavioural, and demographic data that is collected by marketing companies and departments from their customer base.To some extent, data collection from customers intrudes into customer privacy, the exact limits to the type and amount of data collected need to be regulated. The data collected is processed in customer analytics. The data collection is thus aimed at insights into customer behaviour (buying decisions, etc.) and, eventually, profit maximization by consolidation and expansion of the customer base. In the internet age, a prominent method for collecting customer data is through explicit online surveys, but also through concealed methods like measurement of click-through and abandonment rates. Customer data is gathered for customer research, especially customer satisfaction research and purportedly serves to increase overall customer satisfaction. (en)
prov:wasDerivedFrom	wikipedia-en:Customer_data?oldid=995856908&ns=0
page length (characters) of wiki page	4692 (xsd:nonNegativeInteger)
foaf:isPrimaryTopicOf	wikipedia-en:Customer_data
is Link from a Wikipage to another Wikipage of	Customer data management Customer data platform Customer relationship management Deutscher Konsumentenbund International Safe Harbor Privacy Principles CoreLogic Co-managed Security Mobile location analytics California Consumer Privacy Act Email appending Identity replacement technology Data technology Allegiance (company) Customer satisfaction research Dunnhumby Etsy Fair Credit Reporting Act Fair and Accurate Credit Transactions Act Marketing automation Consumer information Consumer data Customer information
is Wikipage redirect of	Consumer data Customer information
is product of	CoreLogic
is foaf:primaryTopic of	wikipedia-en:Customer_data

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