Copy testing is a specialized field of marketing research that determines an advertisement's effectiveness based on consumer responses, feedback, and behavior. Also known as pre-testing, it might address all media channels including television, print, radio, outdoor signage, internet, and social media.
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| - Copy testing (en)
- 카피 테스트 (ko)
- 文案測試 (zh)
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| - 카피 테스트(copy test)는 의 전문 분야이며 방영 전의 텔레비전 광고에 대한 연구를 말한다. 카피 테스트로 알려져 있지만, 프리 테스트(pre-test)라는 용어가 더 정확하다. (ko)
- 文案測試是廣告研究中針對特定廣告進行的市場調查。在廣告播出前，根據受訪者的反應、反饋和行為，預計廣告的成效。文案測試有時稱作廣告前測，而且不局限於平面文案，亦包括其他媒體，例如電視、電台、戶外、互聯網和社交媒體。 自動化文案測試是數位行銷中針對數位廣告的市場調查。異於一般文案測試，自動化文案測試採用真實使用者和環境進行檢測。獲邀的使用者安裝特定電腦軟件後如常瀏覽互聯網，其瀏覽的數位廣告會被換為受測試的數位文案。自動化文案測試一般以統計學的 Z-test 決定數據是否存在顯著性差異。如果受測廣告的表現顯著高於基準，則廣告商可採用該特定廣告。 (zh)
- Copy testing is a specialized field of marketing research that determines an advertisement's effectiveness based on consumer responses, feedback, and behavior. Also known as pre-testing, it might address all media channels including television, print, radio, outdoor signage, internet, and social media. (en)
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| - Copy testing is a specialized field of marketing research that determines an advertisement's effectiveness based on consumer responses, feedback, and behavior. Also known as pre-testing, it might address all media channels including television, print, radio, outdoor signage, internet, and social media. Automated Copy Testing is a specialized type of digital marketing specifically related to digital advertising. This involves using software to deploy copy variations of digital advertisements to a live environment and collecting data from real users. These automated copy tests will generally use a Z-test to determine the statistical significance of results. If a specific ad variation out performs the baseline in the copy test, to a desired level of statistical significance, this new copy variation should be used by the marketer. (en)
- 카피 테스트(copy test)는 의 전문 분야이며 방영 전의 텔레비전 광고에 대한 연구를 말한다. 카피 테스트로 알려져 있지만, 프리 테스트(pre-test)라는 용어가 더 정확하다. (ko)
- 文案測試是廣告研究中針對特定廣告進行的市場調查。在廣告播出前，根據受訪者的反應、反饋和行為，預計廣告的成效。文案測試有時稱作廣告前測，而且不局限於平面文案，亦包括其他媒體，例如電視、電台、戶外、互聯網和社交媒體。 自動化文案測試是數位行銷中針對數位廣告的市場調查。異於一般文案測試，自動化文案測試採用真實使用者和環境進行檢測。獲邀的使用者安裝特定電腦軟件後如常瀏覽互聯網，其瀏覽的數位廣告會被換為受測試的數位文案。自動化文案測試一般以統計學的 Z-test 決定數據是否存在顯著性差異。如果受測廣告的表現顯著高於基準，則廣告商可採用該特定廣告。 (zh)
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