About: Channel expansion theory

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Channel expansion theory (CET) states that individual experience serves as an important role in determining the level of richness perception and development towards certain media tools. It is a theory of communication media perception that incorporates experiential factors to explain and predict user perceptions of a given media channel. The theory suggests that the more knowledge and experience users gain from using a channel, the richer they perceive the medium to be. The more experience, the more stable the knowledge base the person builds, the more knowledge he gains from the given media channel, thus the richer communication he would have using that channel, and ultimately the richer he would perceive the channel. There are four experiential factors that shapes individual's perceived

Attributes	Values
rdf:type	work yago:WikicatMediaTheories yago:Abstraction100002137 yago:Cognition100023271 yago:Explanation105793000 yago:HigherCognitiveProcess105770664 yago:Process105701363 yago:PsychologicalFeature100023100 yago:Theory105989479 yago:Thinking105770926
rdfs:label	Channel expansion theory (en)
rdfs:comment	Channel expansion theory (CET) states that individual experience serves as an important role in determining the level of richness perception and development towards certain media tools. It is a theory of communication media perception that incorporates experiential factors to explain and predict user perceptions of a given media channel. The theory suggests that the more knowledge and experience users gain from using a channel, the richer they perceive the medium to be. The more experience, the more stable the knowledge base the person builds, the more knowledge he gains from the given media channel, thus the richer communication he would have using that channel, and ultimately the richer he would perceive the channel. There are four experiential factors that shapes individual's perceived (en)
dcterms:subject	Mass media theories
Wikipage page ID	34991921 (xsd:integer)
Wikipage revision ID	1115138462 (xsd:integer)
Link from a Wikipage to another Wikipage	Perception Videoconferencing Social influence Computer-mediated communication Critical mass (sociodynamics) Organizational information theory Call to action (marketing) Communication channel Communication theory Communicative action Email Media naturalness theory Media richness theory Mass media theories Telephone Grounded theory Technology acceptance model Media (communication) Social information processing (theory) Virtual learning environment Ned Kock Social presence theory Chronic disease
sameAs	Channel expansion theory Channel expansion theory Channel expansion theory Channel expansion theory
dbp:wikiPageUsesTemplate	dbt:Cite_journal dbt:Reflist dbt:Short_description
has abstract	Channel expansion theory (CET) states that individual experience serves as an important role in determining the level of richness perception and development towards certain media tools. It is a theory of communication media perception that incorporates experiential factors to explain and predict user perceptions of a given media channel. The theory suggests that the more knowledge and experience users gain from using a channel, the richer they perceive the medium to be. The more experience, the more stable the knowledge base the person builds, the more knowledge he gains from the given media channel, thus the richer communication he would have using that channel, and ultimately the richer he would perceive the channel. There are four experiential factors that shapes individual's perceived media richness: experience with the channel, experience with the message topic, experience with the organizational context, and experience with a communication partner. Channel expansion theory was developed by John. R. Carlson and Robert W. Zmud in 1999. (en)
gold:hypernym	Theory
prov:wasDerivedFrom	wikipedia-en:Channel_expansion_theory?oldid=1115138462&ns=0
page length (characters) of wiki page	25274 (xsd:nonNegativeInteger)
foaf:isPrimaryTopicOf	wikipedia-en:Channel_expansion_theory
is Link from a Wikipage to another Wikipage of	Media richness theory Hyperpersonal model Multicommunicating Channel Expansion Theory
is Wikipage redirect of	Channel Expansion Theory
is foaf:primaryTopic of	wikipedia-en:Channel_expansion_theory

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