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Carrera is a slot car brand introduced in the early 1960s by Josef Neuhierl GmbH & Co. KG based in the Franconian town of Fürth, Germany. The name Carrera was inspired by the Porsche Carrera models which took their name from the Carrera Panamericana road race. Carrera dominated the German markets in the 1960s and 1970s, due to using an additional third wire, and effective marketing, also at the nearby Nuremberg International Toy Fair. In 2019, the Stadelbauer GmbH has been acquired by investment group Quantum Capital Partners (QCP). They took over operations of Revell in 2018.

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  • Carrera (Autorennbahn) (de)
  • Carrera (slot car brand) (en)
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  • Carrera is a slot car brand introduced in the early 1960s by Josef Neuhierl GmbH & Co. KG based in the Franconian town of Fürth, Germany. The name Carrera was inspired by the Porsche Carrera models which took their name from the Carrera Panamericana road race. Carrera dominated the German markets in the 1960s and 1970s, due to using an additional third wire, and effective marketing, also at the nearby Nuremberg International Toy Fair. In 2019, the Stadelbauer GmbH has been acquired by investment group Quantum Capital Partners (QCP). They took over operations of Revell in 2018. (en)
  • Carrera ist eine Marke die durch den bayerischen Spielzeughersteller Blechspielwarenfabrik JNF (Josef Neuhierl Fürth) in Fürth aufgebaut wurde und unter der seit 1963 spurgebundene Autorennbahnen verkauft werden. Später kamen noch diverse andere, schienengebundene Spielwaren dazu. Der Sohn des Firmengründers, Hermann Neuhierl, hatte auf einer Geschäftsreise nach Amerika die Begeisterung für Autorennbahnen gesehen und konstruierte darauf hin selbst eine solches Modell, das er dann unter der Bezeichnung „Avus“ herausbrachte. Er erwarb bei Porsche die Lizenz für den Markennamen Carrera. (de)
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  • http://commons.wikimedia.org/wiki/Special:FilePath/Carrera_slotcar_Audi_R8.jpg
  • http://commons.wikimedia.org/wiki/Special:FilePath/Carrerabahn_124.jpg
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  • Carrera is a slot car brand introduced in the early 1960s by Josef Neuhierl GmbH & Co. KG based in the Franconian town of Fürth, Germany. The name Carrera was inspired by the Porsche Carrera models which took their name from the Carrera Panamericana road race. Carrera dominated the German markets in the 1960s and 1970s, due to using an additional third wire, and effective marketing, also at the nearby Nuremberg International Toy Fair. In 1970, Carrera offered 1:24, 1:32 and 1:60 scales for slot cars, and the slot-free "Servo" systems which allowed cars to switch lanes, guided by the guard rails on the outside. Due to the many systems offered, and fewer customers (Generation X), Neuhierl had to sell his company in 1985, and took his own life. The new owners sold rather cheap products. In 1999, the Stadlbauer Group from Salzburg, Austria took over. Following the restructuring of Carrera, Stadlbauer company relaunched “Carrera 124” line as a premium product range Carrera Exclusiv. In 2001 “Carrera Go!!!, developed as an action track developed for beginners and the young, was released to the market. Carrera is all about innovation and quality which marked the creation of a smaller scale 1:43. The traditional 1:32 scale, Carrera Evolution, was integrated with new Digital 132 technology. The function of Digital 132 technology is to allow a maximum of six vehicles to overtake each other at high speeds on both analogue and digital racetracks. For over 40 years in the business, the company has worked closely with the State Trade Agency in Nürnberg who check that Carrera’s lines of products meet the required safety standards. The modern Carrera sports a whole host of authentic top license deals. These include Ferrari, Porsche, Audi, BMW, Bentley, Nintendo and NASCAR. On January 1, 2005, the company opened its own subsidiary in the United States, “Carrera of America Inc”, in addition to its subsidiary companies in France (since 2006) and in Poland and Hungary. In 2006, Carrera organized its very first Carrera World Championship and another championship in 2007 until the spring of 2008. September 2007 set the start of the Carrera World Championship at the International Motor Show in Frankfurt. In 2019, the Stadelbauer GmbH has been acquired by investment group Quantum Capital Partners (QCP). They took over operations of Revell in 2018. (en)
  • Carrera ist eine Marke die durch den bayerischen Spielzeughersteller Blechspielwarenfabrik JNF (Josef Neuhierl Fürth) in Fürth aufgebaut wurde und unter der seit 1963 spurgebundene Autorennbahnen verkauft werden. Später kamen noch diverse andere, schienengebundene Spielwaren dazu. Der Sohn des Firmengründers, Hermann Neuhierl, hatte auf einer Geschäftsreise nach Amerika die Begeisterung für Autorennbahnen gesehen und konstruierte darauf hin selbst eine solches Modell, das er dann unter der Bezeichnung „Avus“ herausbrachte. Er erwarb bei Porsche die Lizenz für den Markennamen Carrera. Im deutschsprachigen Raum wird „Carrera-Bahn“ synonym für Autorennbahnen verwendet. Der Begriff Carrera (spanisch „Rennen“) ist weltweit auch durch Motoren und Automodelle des Herstellers Porsche bekannt geworden, die nach dem Autorennen Carrera Panamericana benannt sind. Die meisten Fahrzeuge sind Lizenzbauten bekannter Automodelle oder Formel-1-Rennwagen, außerdem sind auch historische Rennwagen und moderne GT-Rennwagen, sowie seit einigen Jahren auch die DTM vertreten. Ein Teil wird auch als Merchandising für Disney, Nintendo, Star Wars oder ähnliche auf Kinder und Jugendliche spezialisierte Konzerne produziert und vermarktet. (de)
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