In the technology industry, buzzword compliant is a tongue-in-cheek expression used to suggest that a particular product supports features simply because they are currently fashionable. Buzzword compliance is a modern version of the old practice of being checkbox compliant, ensuring that a product has all the features listed in product reviews. Since many of the decision-makers regarding technology purchases may only be semi-literate technically, the use of buzzwords makes a product sound more valuable. Among the technically literate, the phrase is sometimes used in a sardonic way, as in: "I have no idea what it does, but it sure is buzzword compliant", implying that perhaps the effort on the product has gone into marketing and public relations rather than the technology.
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| - Buzzword compliance (de)
- Buzzword compliant (en)
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| - In the technology industry, buzzword compliant is a tongue-in-cheek expression used to suggest that a particular product supports features simply because they are currently fashionable. Buzzword compliance is a modern version of the old practice of being checkbox compliant, ensuring that a product has all the features listed in product reviews. Since many of the decision-makers regarding technology purchases may only be semi-literate technically, the use of buzzwords makes a product sound more valuable. Among the technically literate, the phrase is sometimes used in a sardonic way, as in: "I have no idea what it does, but it sure is buzzword compliant", implying that perhaps the effort on the product has gone into marketing and public relations rather than the technology. (en)
- Buzzword compliance (engl. buzzword ‚Schlagwort‘ und compliance ‚Einhaltung‘, ‚Übereinstimmung‘) ist ein ironischer Ausdruck, der scherzhaft eine sinnlose Konformität mit neumodischen Schlagwörtern attestiert. Der Begriff wird besonders in der Informationstechnik verwendet und ist in Anlehnung an englisch standards-compliant (‚Einhaltung technischer Standards‘) gebildet. (de)
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| - In the technology industry, buzzword compliant is a tongue-in-cheek expression used to suggest that a particular product supports features simply because they are currently fashionable. Buzzword compliance is a modern version of the old practice of being checkbox compliant, ensuring that a product has all the features listed in product reviews. Since many of the decision-makers regarding technology purchases may only be semi-literate technically, the use of buzzwords makes a product sound more valuable. Among the technically literate, the phrase is sometimes used in a sardonic way, as in: "I have no idea what it does, but it sure is buzzword compliant", implying that perhaps the effort on the product has gone into marketing and public relations rather than the technology. Technical staff, and those involved in recruiting and hiring them, also speak of a résumé or CV being "buzzword compliant" when it contains a large number of such terms. This can be a matter of some practical importance to a job-seeker. In many large organizations, those who receive and evaluate applications for employment will not be familiar with the domain of the job, and therefore can only assess buzzword compliance with the job description when deciding which applications the hiring manager will see. (en)
- Buzzword compliance (engl. buzzword ‚Schlagwort‘ und compliance ‚Einhaltung‘, ‚Übereinstimmung‘) ist ein ironischer Ausdruck, der scherzhaft eine sinnlose Konformität mit neumodischen Schlagwörtern attestiert. Der Begriff wird besonders in der Informationstechnik verwendet und ist in Anlehnung an englisch standards-compliant (‚Einhaltung technischer Standards‘) gebildet. Bei den Schlagwörtern kann es sich entweder um Worthülsen ohne greifbare technische Bedeutung handeln oder um tatsächlich existierende technische Standards, die im gegebenen Zusammenhang aber überflüssig wären und nur aus Marketinggründen implementiert wurden. Im weiteren Sinne kann der Begriff auch für eine unverständliche Ausdrucksweise stehen. (de)
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