Brand New Morning is the 13th studio album by the English rock band Magnum, released in 2004 by SPV. "We All Run" is an apocalyptic song. "It's actually about the nuclear holocaust", Tony Clarkin explained. "The idea of the song is we all ignore the important things in life. And the actual verse is that it is really poetic license trying to create a picture "We all run" as "We don't care anymore". Like the cities are burning, like people are starving to death. That's what it means."