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About: Bluewashing     Goto   Sponge   NotDistinct   Permalink

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Bluewashing (a word with similar connotations to "whitewash" and "greenwash") is term used to describe deceptive marketing that overstates a company's commitment to responsible social practices. It can be used interchangeably with the term greenwashing but has a greater focus on economic and community factors. Alternatively, it could be phrased as a way that companies hide the social damage that their policies have caused. Active disinformation is a tool that companies use to make their goods or services more attractive to their consumers and shareholders.