The Battle of the Border is the name of the athletics rivalry between the Cardinals and Lady Cardinals of Lamar University and Cowboys and Cowgirls of McNeese State University. Originally in football, the rivalry now covers all sports. In 2009, the rivalry was expanded to include "...head-to-head and SLC [Southland Conference] Championship competition in 14 different sports...". The competition is a joint agreement with the two universities and sponsor, Verizon Wireless