Ath Pavura is a television program broadcast in Sri Lanka, featuring social entrepreneurs who pitch their business ideas to impact investors. Entrepreneurs must demonstrate a measurable social impact from their product or business to participate in the show. If the impact investors are impressed, they can choose to invest up to Rs. 5 million into the business. It is similar to Shark Tank. Ath Pavura is the first show of its kind, promoting social and environmental entrepreneurship and providing equity investments to allow businesses to grow both their financial and social impact.
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