Ashwin Navin is an Indian-American entrepreneur, who is the CEO and co-founder of Samba TV, a data and analytics service that measures television viewership using opt-in data from Internet-connected devices and set-top boxes. The company has been compared to more traditional TV measurement firms like Nielsen which rely on the people meter to gather viewership data. Navin is also an investor in SELFMADE, Collective, Invisible Commerce, Klarna, Cameo (website), GGWP, Convoy Inc, Impossible Foods, vidIQ, Touch of Modern, Crunchyroll, and HappyCow.