Anthony R. Pratkanis is a researcher, author, consultant, media commentator and a professor emeritus of psychology at the University of California, Santa Cruz. He is the author of several books, and has published research papers in scientific journals on the topics of social influence, fraud, terrorist and dictator propaganda, marketing and consumer behavior, and subliminal persuasion. In 2004 Pratkanis received an excellence in teaching award and was named the most revered professor by the psychology class of 2005.