Alfa TV was a former pay television service available in Cyprus, that broadcast sports and children's programming as well as the odd film. It was owned by Alfa TV Ltd. and was launched in 1998. Alfa TV was one of only 2 pay-TV services in Cyprus, the other being Lumiere TV with whom Alfa TV had a programming agreement. Some of the programs on Alfa TV were broadcast incorporation with well-known pay-TV channels, and specifically with those of MultiChoice (CineMagic, SuperSport and K-T.V.).