About: Al Ries

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Alfred Paul Ries (November 14, 1926 – October 7, 2022) was an American marketing professional and author. He was the cofounder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing.

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rdfs:label	Al Ries (en) أل رييس (اقتصادي) (ar) Al Ries (ca) Al Ries (it) アル・ライズ (ja) Al Ries (pl) Al Ries (pt) Райс, Эл (ru)
rdfs:comment	أل رييس (بالإنجليزية: Al Ries)‏ هو اقتصادي أمريكي، ولد في 14 نوفمبر 1926 في أتلانتا في الولايات المتحدة. (ar) Al Ries (Atlanta, 14 de novembre de 1926 - 7 d'octubre de 2022) va ser un professional de l'àrea del màrqueting, autor de diversos llibres. També va cofundar Ries & Ries juntament amb la seva filla Laura Ries, i amb Jack Trout va crear el terme de posicionament, concepte aplicat a la publicitat que defineix formes de crear i fixar la marca d'un producte en la ment dels consumidors. (ca) Alfred Paul Ries (November 14, 1926 – October 7, 2022) was an American marketing professional and author. He was the cofounder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing. (en) Al Ries (Indianapolis, 14 novembre 1926 – Atlanta, 7 ottobre 2022) è stato un pubblicitario statunitense.Si è occupato di comunicazione e marketing strategico, disciplina alla quale ha dato un importante contributo con l'introduzione, insieme a Jack Trout, del concetto di posizionamento ("positioning"). Nel 2009 il testo Positioning: The Battle for Your Mind, di cui è co-autore con Trout, è stato inserito al primo posto nella classifica de "I 10 migliori libri di marketing di tutti i tempi" da AdvertisingAge. Nel 2016 è nella statunitense. (it) アル・ライズ（Al Ries、1926年11月26日 - 2022年10月7日）は、アメリカ合衆国のマーケティング戦略家。 (ja) Al Ries foi um profissional e autor da área de marketing. Era também co-fundador da Ries & Ries juntamente com sua filha Laura Ries. Aliado de , Ries cunhou o termo Posicionamento, que define formas de criar e fixar a marca de um produto na mente dos consumidores. (pt) Эл Райс (англ. Al Ries, 14 ноября 1926 — 7 октября 2022) — американский маркетолог, писатель, соучредитель и председатель консалтинговой фирмы «Ries & Ries» (Атланта). Вместе с Джеком Траутом Райс разработал концепцию «позиционирования». (ru) Al Ries (ur. 14 listopada 1926, zm. 7 października 2022) – amerykański teoretyk i praktyk marketingu, autor i współautor 11 książek na temat marketingu i budowania świadomości marki (brandingu). Po ukończeniu w 1950 studiów w Uniwersytecie DePauw w stanie Indiana w Stanach Zjednoczonych pracował w dziale reklamy General Electric. W 1963 założył własną firmę reklamową w Nowym Jorku. Od 1994 wspólnie z córką Laurą prowadzi firmę konsultingową Ries & Ries.W 1972 wspólnie z Jackiem Troutem opublikował w magazynie Advertising Age trzyczęściowy cykl artykułów, w których autorzy wprowadzili do marketingu pojęcie pozycjonowanie. Książka Positioning: The Battle For Your Mind (1980) wprowadziła ten termin na stałe do teorii marketingu.W 1999 roku czasopismo PR Week uznało go za jedną ze 100 najbardz (pl)
foaf:name	Al Ries (en)
name	Al Ries (en)
foaf:depiction
birth place	Indiana Indianapolis
death place	Atlanta, Georgia
death place	Atlanta, Georgia, U.S. (en)
death date	2022-10-07 (xsd:date)
birth place	Indianapolis, Indiana, U.S. (en)
birth date	1926-11-14 (xsd:date)
dct:subject	2022 deaths 1926 births American marketing people Marketing people Marketing theorists DePauw University alumni Advertising theorists Branding theorists Businesspeople from Indianapolis Writers from Indianapolis
Wikipage page ID	6245088 (xsd:integer)
Wikipage revision ID	1121360113 (xsd:integer)
Link from a Wikipage to another Wikipage	American Marketing Association 2022 deaths DePauw University General Electric Consultant Marketing Hall of Fame 1926 births American marketing people Marketing people Marketing theorists DePauw University alumni Laura Ries Advertising theorists Branding theorists Businesspeople from Indianapolis Positioning (marketing) Jack Trout Atlanta, Georgia Writers from Indianapolis Advertising Age Indiana Indianapolis New York City
Link from a Wikipage to an external page	http://www.ExactingEditor.com/AlRies-2006.html https://archive.org/details/22immutablelawso00alri https://archive.org/details/bottomupmarketin00ries https://archive.org/details/horsesensekeytos00ries https://archive.org/details/marketingwarfare00ries https://archive.org/details/originofbrands00alri

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