Adam Herz (born September 10, 1972) is an American screenwriter and producer. He founded the production company Terra Firma Films in 2003 with a first-look deal at Universal Studios. Herz was born in New York City and raised in East Grand Rapids. He is the older of two boys, and his father, David, is a brain surgeon in Grand Rapids, Michigan. It was with his mother's (Myrna) Super 8 camera that he made his first movies while a teen. Herz graduated from East Grand Rapids High School (see also East Grand Rapids Public Schools). He moved to Los Angeles after graduation from the University of Michigan in 1996. He held a number of production assistant jobs while working on writing spec scripts.