About: 9Lives

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9Lives is the name of a brand of cat food, owned by J.M. Smucker (after it acquired Big Heart Pet Brands, a former division of Del Monte in 2015) and introduced to the market by tuna processor StarKist Foods in 1959. It is best known for its mascot, Morris. 9Lives has four varieties of dry food (Daily Essentials, Plus Care, Indoor Complete and Long Life Formula), and five lines of wet food in various flavors. 9Lives has recently added a new cat to their advertising, Li'l Mo, an orange kitten who has been adopted from a Los Angeles animal shelter putatively by Morris himself.

Attributes	Values
rdfs:label	9Lives (en)
rdfs:comment	9Lives is the name of a brand of cat food, owned by J.M. Smucker (after it acquired Big Heart Pet Brands, a former division of Del Monte in 2015) and introduced to the market by tuna processor StarKist Foods in 1959. It is best known for its mascot, Morris. 9Lives has four varieties of dry food (Daily Essentials, Plus Care, Indoor Complete and Long Life Formula), and five lines of wet food in various flavors. 9Lives has recently added a new cat to their advertising, Li'l Mo, an orange kitten who has been adopted from a Los Angeles animal shelter putatively by Morris himself. (en)
foaf:homepage	https://www.9lives.com/%7C9lives.com
name	9 (xsd:integer)
foaf:depiction
dcterms:subject	1959 establishments in the United States Cat food brands Del Monte Foods brands Products introduced in 1959 The J.M. Smucker Co. brands
Wikipage page ID	5707595 (xsd:integer)
Wikipage revision ID	1099525001 (xsd:integer)
Link from a Wikipage to another Wikipage	Cat food Morris the Cat Merrie Melodies Del Monte Foods Animal shelter 1959 establishments in the United States Cat food brands Del Monte Foods brands Products introduced in 1959 The J.M. Smucker Co. brands Warner Bros. Hector the Bulldog The J.M. Smucker Company Big Heart Pet Brands Minced oath Looney Tunes StarKist
Link from a Wikipage to an external page	https://allaboutcats.com/9-lives-cat-food-review/ https://petsfoodspro.com/how-to-train-a-maltipoo-not-to-bark/ https://www.9lives.com/%7C9lives.com https://www.target.com/c/cat-food-supplies-pets/9lives/-/N-5xt3yZfuymh/
sameAs	9Lives 9Lives 9Lives
dbp:wikiPageUsesTemplate	dbt:Infobox_brand dbt:Official_website dbt:Other_uses dbt:Refimprove dbt:Reflist dbt:Short_description dbt:Start_date_and_age dbt:Food-product-stub dbt:Smucker's
thumbnail	wiki-commons:Special:FilePath/9lives_brand_logo.png?width=300
country	U.S. (en)
currentowner	The J.M. Smucker Company
logo	9 (xsd:integer)
logo size	150 (xsd:integer)
previousowners	(en) Big Heart Pet Brands (en) StarKist (en)
producttype	Cat food
website	https://www.9lives.com/%7C9lives.com
has abstract	9Lives is the name of a brand of cat food, owned by J.M. Smucker (after it acquired Big Heart Pet Brands, a former division of Del Monte in 2015) and introduced to the market by tuna processor StarKist Foods in 1959. It is best known for its mascot, Morris. 9Lives has four varieties of dry food (Daily Essentials, Plus Care, Indoor Complete and Long Life Formula), and five lines of wet food in various flavors. The brand also promotes adoption of cats from animal shelters. In 2006, 9Lives kicked off the inaugural tour of Morris' Million Cat Rescue, a nationwide bus tour to encourage local cat adoption. 9Lives has recently added a new cat to their advertising, Li'l Mo, an orange kitten who has been adopted from a Los Angeles animal shelter putatively by Morris himself. 9Lives was StarKist's flagship pet food brand. In 1963, Heinz acquired StarKist, and by 1969, the first Morris TV commercials aired. Heinz sold StarKist and 9Lives to Del Monte in 2002. Del Monte spun off the pet foods division as Big Heart in 2014. For a period of time in the late 1970s and early 1980s, 9Lives used Sylvester the Cat from Warner Bros. Looney Tunes and Merrie Melodies cartoons on the packages and in advertising as the mascot for its newly introduced dry cat food. The animated cartoon TV commercials usually consisted of Sylvester trying to get to his box of 9Lives, while avoiding Hector the Bulldog. Sylvester would always succeed in luring the dog away so he could get his food, but he would find himself a target again by the end of the commercial, when Sylvester would always proclaim 9Lives dry food as "worth riskin' your life for!" Sylvester never appeared in commercials for 9Lives canned cat food and by 1986, he would be replaced by Morris for the dry food packaging and advertising. (en)
prov:wasDerivedFrom	wikipedia-en:9Lives?oldid=1099525001&ns=0
page length (characters) of wiki page	3821 (xsd:nonNegativeInteger)
foaf:isPrimaryTopicOf	wikipedia-en:9Lives
is Link from a Wikipage to another Wikipage of	List of Warner Bros. Animation productions Morris the Cat Nine Lives Tabby cat Leo Burnett Worldwide 9Lives (cat food) Heinz The J.M. Smucker Company Charles Fracé I Love the '70s (American TV series) StarKist
is Wikipage redirect of	9Lives (cat food)
is creator (agent) of	Morris the Cat
is foaf:primaryTopic of	wikipedia-en:9Lives

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