The 2014 ITM Cup season was the ninth season of New Zealand's provincial rugby union competition since it turned professional in 2006. The regular season began on August 14, when Taranaki hosted Counties Manukau. It involved the top fourteen rugby unions of New Zealand. For sponsorship reasons, the competition was known as the ITM Cup and it was the fifth season under the lead sponsor. The winner of the Championship, Manawatu was promoted to the Premiership, the seventh placed Premiership team, Wellington was relegated to the Championship.