The 2011 Missouri Valley Conference men's basketball tournament, popularly referred to as "Arch Madness", as part of the 2010-11 NCAA Division I men's basketball season was played in St. Louis, Missouri March 3–6, 2011 at the Scottrade Center. The championship game was broadcast live on CBS on Sunday, March 6 at 1:05 pm CST. The tournament's winner received the Missouri Valley Conference's automatic bid to the 2011 NCAA Men's Division I Basketball Tournament