The 2010–11 LV Cup (styled as the LV= Cup) was the 40th season of England's national rugby union cup competition, and the sixth to follow the Anglo-Welsh format. The competition consisted of the four Welsh Magners League teams and the twelve Aviva Premiership clubs arranged into pools consisting of three English and one Welsh team. Teams were guaranteed two home and two away pool matches, with teams in Pools 1 and 4 playing each other and teams in Pools 2 and 3 playing each other. The competition took place on international fixture dates during the Autumn Internationals and Six Nations, thus allowing teams to develop their squad players.